Sports Then and Now

Gridiron Grunts is fun and easy to use!

In this age of social media, fans are getting up close and personal with their favorite celebrities and athletes. We all know about Twitter and Facebook, but now NFL fans have their own social media medium. It’s called Gridiron Grunts.

You may ask, what is a grunt? A Grunt is an audio message that lasts 0-45 seconds. Instead of texting or calling your friends, you can send them an audio “grunt” from your smartphone (IPHONE and Android are now available!)

Sounds cool huh?

I was able to chat with co-founders Jeb B. Terry Jr and Ryan Nece, former NFL players and teammates during their time with the Tampa Bay Buccaneers, about their social medium application that connects you with your friends and favorite NFL personalities like Wes Welker, Philip Rivers and Chris Johnson.

ST&N: How was Gridiron Grunts born?

Gridiron Grunts: GRIDIRON GRUNTS™ started as a conversation over dinner. A colleague of mine and I were talking about business and football and we landed on the idea of selling QB cadences as ringtones. We believed that fans would like to hear their favorite QB saying: “Blue 80, Blue 80, Set Hut, Hut, Hut”, and other variations of course.

The GRIDIRON GRUNTS™ platform transformed from a ringtone marketplace into a fan engagement and sports media network allowing athletes to create and control their own media. Our goal is to help athletes manage their brand and content while connecting with their fans. GRUNTS™ accomplishes that by distributing authentic content without the filter of traditional media, straight from the source in real time. The athletes don’t have to worry about being misquoted or misinterpreted; their content is all on GRIDIRON GRUNTS™ for everyone to listen to.

The network also allows all users to GRUNT back and forth for free. It’s as if you are sending a voice memo or voice text to one or all of your friends at once.

ST&N: Did you both come up with concept while you played together in Tampa?

GG: No, the concept was thought of after we played. I was in the middle of getting my MBA at UNC Kenan Flagler’s business school when we started the business. Ryan and I have been great friends since playing together and we always bounce business ideas off of one another. I approached Ryan to get his thoughts and advice after developing the initial idea. He obviously liked the idea and joined Gridiron Ventures, LLC to help refine and build the business. Our Chief Creative Officer, Joel Cave, also has been involved from the beginning and is an integral part of our company.

ST&N: How did you get all these NFL players involved?

GG: We got the current roster involved by tapping our own personal networks of both players and agents. We also went to every major NFL event and spoke with anyone that would listen. We have had success attracting athletes because it is a no risk proposition for them. We provide them with the means to communicate directly to their fans in an easy and unique way. All an athlete has to do is speak into his phone and press submit. His GRUNT is then pushed to every one of his subscribers immediately. This is an opportunity for players to conduct their own postgame interviews on their own time.

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