Grading the LeBron James Experience 5
Now that the dust has settled on the LeBron James sweepstakes, let’s take a look at some of the key participants in his announcement and how they fared during a strange week that seemed to captivate the interest of the sports media as much as any game or event in recent memory.
LeBron James the Basketball Player: A
You could say that the decision to take his talents from a Cleveland squad where he was the primary factor in whether they won or lost to a Miami squad where he will share the load with Dwyane Wade was a great move for LeBron James the player. I believe that had he stayed in Cleveland, James would have eventually led the Cavaliers to an NBA Championship. However, it would have been excruciatingly difficult and it is unlikely that he would have been able to lead them to multiple titles. He now joins a team that has a championship pedigree and three very talented players capable of building a dynasty. I’m not necessarily saying that the Miami Heat will create a monopoly on championships, but once Pat Riley has time to surround his three stars with some solid complimentary players they will certainly be in the mix every season. James knows that he must win at least one NBA title to be considered an all-time great and with at least 10 years left in his career, this should guarantee that he will get at least one ring.
LeBron James the Global Brand: D
Team LeBron has been force-feeding LeBron James commercials and his greatness to the American public since before he even graduated from high school. He has definitely become a powerful marketing machine – big enough to commandeer the largest sports television network for more than an hour in prime time. However, part of what has helped make James a national icon is the assumption that he is the heir to the throne as basketball’s next great superstar.
By leaving Cleveland, where he was undisputedly “The King”, for South Beach, James has in some respects abdicated his throne of greatness. His decision to go to a team with another nearly equal superstar has signaled that he doesn’t want/need to be “the man” on his team. That may help him win championships, but it is not going to help him build his global brand.
I predict that with the exception of fans in Cleveland, James will eventually overcome much of the negative hits he has received for leaving his hometown city at the altar. However, unless he does something quickly to distinguish himself from Wade and Chris Bosh, I also predict that many fans will lose interest in LeBron the individual talent. He will now become part of the “The Trio” and his individual prominence will diminish accordingly. Read the rest of this entry →





