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The BMW Tennis Championship: Showcasing Tennis Stars on the Rise 11

Posted on February 24, 2010 by JA Allen
Juan Martin del Potro competing in 2007.

Juan Martin del Potro competing in 2007.

Touting former champions like Robin Soderling and Gael Monfils, plus previous top-ranked competitors like Juan Martin del Potro and Fernando Gonzalez, the 2010 BMW Tennis Championship Tournament gets underway the week of March 14th in Sunrise, Florida.

Just what is it that makes this increasingly popular ATP Challenger event so attractive to players and fans?

The BMW Tennis Championship falls sandwiched between two highly popular American Hard Court ATP Masters Series Tournaments –– the BNP Paribas Open at Indians Wells held March 8–21 and the Sony Ericsson Open in Miami, scheduled March 22-April 4.

The BMW tennis tournament with its stellar location is poised offering premier scheduling starting the week of March 14th, making it an attractive destination for top-tier players upset early at Indian Wells.

Those players losing in early rounds in California wishing further match play before moving onto Miami, as well as other up and coming players on the ATP Tour seeking first-rate competition, find the BMW Tennis Championship in Sunrise a perfect solution.

Those factors along with its first-rate facilities and its player-friendly reputation make this challenger event a certifiable success story.

The tournament in Sunrise fills a definite need for players while providing fans with a great opportunity to watch some of the world’s best compete.

The BMW Tennis Championship has evolved into a win-win in everyone’s book –– which is the exact reason for Challenger Tour events. Read the rest of this entry →

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