Sports Then and Now

As consumers, we need to be able to determine gimmicks from the real thing. It’s not uncommon for manufacturers to use hype and brand reputation to their advantage in order for them to sell products that are simply overpriced. And this applies to almost every industry, whether it’s in smartphones, shoes, cars, and clothing.

Now, whenever a product retails for an exorbitant price, eyebrows tend to be raised. This mostly because majority of the current population are Millennials. And this particular generation is extremely resistant to marketing pitches (because they’ve been exposed to all sorts during their childhood). Couple this with our heavy reliance on technology and the internet for information and you’ve got yourself a generation that’s skeptical by default.

Now, to answer the question, yes. Sportswear actually works. But it really boils down to the sport you’re planning on doing. Almost all sportswear are designed for a particular sport. For example, sites like https://kinonasport.com/ sell sportswear that’s designed for Golf, while https://www.head.com/en-IC/home/ sell sportswear and equipment for Tennis. While you could technically wear these to the gym, as well as casually, there isn’t much benefit because the features that these clothes have are meant to enhance golf performance. The same could be said for training shoes. While technically, you can wear them when you go out to run a marathon, you won’t really benefit much, or in some cases, you may even end up injuring yourself because you used the shoes for the wrong sport. Read the rest of this entry →