The National Basketball Association is a league of slow changes. The rules don’t change much over time. The way we view the game evolve slowly. And the style of play follows this same pattern. Most players play the game with a usual amount of skill. It’s better than people in the general population, of course, but when you put all these great players in a room together, individual excellence cancels out. A player has to be truly remarkable to rise above the pack. These are the players that bring sudden change to the game. Steph Curry is one such player.
Having led his team, the Golden State Warriors, to the 2015 NBA championship, Curry went from almost obscure to one of the most recognizable players in the league. This is an athlete who used to be called too short, not strong enough to hack it in the National Basketball Association. Proving those naysayers wrong took a lot of effort and personal growth. But the world took notice all at once, watching Curry sink effortless three pointers, make deft jump shots from all around the court, and achieve defensive play the envy of almost anyone else in the league. It all amounted to 29 points per game in the post season.
It’s this story that has made Curry the perfect fit for Under Armor. They’ve collaborated to create the Curry Two Shoe, in memory of last season and in the expectation of great things to come. Under Armor is another example of an overnight success: an unassuming Baltimore company that’s now one of the fastest growing brands in the nation. Working with Curry seems a natural fit, and now sneaker lovers around the world can get a piece of the action. Check out this video to learn more.