Analysis. History. Perspective.

Sports Then and Now



Waiting For The Weekend: Twittering Through The Sports World 1

Posted on September 25, 2009 by Dean Hybl

It was about a year ago that I first learned about Twitter and started my own personal Twitter account (dhprguy). At the time I was working for a public relations firm and it was pretty obvious that gaining an understanding of the power of social networks was essential for people in the public relations field.

As a networking tool, I’m still not sold on Twitter. Most of the people that follow you and that you follow on Twitter are complete strangers and interactions seem to be a bit forced and trivial.

When you are following thousands of people, as many people do, and have thousands following you, I don’t see how you can expect to have a meaningful conversation or personal engagement with someone.

However, as a tool for disseminating information there is no question that Twitter has a ton of power.

Many companies are using Twitter to inform customers and potential customers about their products. It also is a great place for bloggers like myself to announce our latest post or share a great site or blog that we saw somewhere else on the web.

Many celebrities have figured out that putting something on Twitter before formally announcing it to the media helps ensure that the points they want to make can be told (140 characters at a time).
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