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Sports Then and Now



Best and Worst Of Super Bowl XLIV Commercials 5

Posted on February 09, 2010 by Don Spieles
Brett Favre has lost a lot of fans in recent years, but his self-depricating commercials may bring some back.

Brett Favre has lost a lot of fans in recent years, but his self-depricating commercials may bring some back.

The Saints have prevailed over the Colts in Super Bowl XLIV in a game that many will remember for years to come.  The reason why my wife agreed to watch the game at all had nothing to do with Drew Brees’s MVP performance of Peyton Manning’s attempted comeback.  She watches for the commercials.   At $2.2 million for a 20 second slot, companies seem committed to the big sell if they place an ad in the number one sporting event of the year.  So how do they do?

The Best

10. CBS’s Monday night comedy lineup.
CSI Miami’s Horatio and Cassie overlooking a dead body.  Cause of death?  He laughed himself to death over the Monday lineup, as proven by the ridiculous smile rigored into his face.

9. Bud Light
Hubby’s off to play softball until he sees his wife’s book club is serving Bud Light.  Viola!  Spontaneous intellect in three-quarter-length sleeves!

8. Google
Very inventive spot for Google showing a mystery person’s full life revamp from job search to marriage to crib shopping, all portrayed watching the search terms being typed into the popular site’s main mage.  An inventive and imaginative way to make a TV commercial for a search engine that people would actually watch for a full thirty seconds.

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  • Vintage Athlete of the Month

    • Archie Griffin: 2-Time Heisman Winner
      December 11, 2022 | 1:42 pm
      Archie Griffin

      The Sports Then and Now Vintage Athlete of the Month is the only football player ever to capture college football’s top individual award twice.

      As a star running back for the Ohio State Buckeyes, Archie Griffin claimed the Heisman Trophy during his junior season in 1974 and then was able to repeat the honor the following season.

      Griffin joined the Buckeyes for the 1972 season, which happened to be the first in which freshmen were eligible to play varsity football, and made an immediate impact. After fumbling in his only carry of his first game, Griffin more than made up for it in his second game by rushing for 237 yards against North Carolina. By the end of the season, Griffin had rushed for 867 yards.

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