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Sports Then and Now



Best and Worst Of Super Bowl XLIV Commercials 5

Posted on February 09, 2010 by Don Spieles
Brett Favre has lost a lot of fans in recent years, but his self-depricating commercials may bring some back.

Brett Favre has lost a lot of fans in recent years, but his self-depricating commercials may bring some back.

The Saints have prevailed over the Colts in Super Bowl XLIV in a game that many will remember for years to come.  The reason why my wife agreed to watch the game at all had nothing to do with Drew Brees’s MVP performance of Peyton Manning’s attempted comeback.  She watches for the commercials.   At $2.2 million for a 20 second slot, companies seem committed to the big sell if they place an ad in the number one sporting event of the year.  So how do they do?

The Best

10. CBS’s Monday night comedy lineup.
CSI Miami’s Horatio and Cassie overlooking a dead body.  Cause of death?  He laughed himself to death over the Monday lineup, as proven by the ridiculous smile rigored into his face.

9. Bud Light
Hubby’s off to play softball until he sees his wife’s book club is serving Bud Light.  Viola!  Spontaneous intellect in three-quarter-length sleeves!

8. Google
Very inventive spot for Google showing a mystery person’s full life revamp from job search to marriage to crib shopping, all portrayed watching the search terms being typed into the popular site’s main mage.  An inventive and imaginative way to make a TV commercial for a search engine that people would actually watch for a full thirty seconds.

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  • Vintage Athlete of the Month

    • Rusty Staub: A Man For All Ages
      April 8, 2024 | 1:26 pm
      Rusty Staub

      The Sports Then and Now Vintage Athlete of the Month is a former major league baseball player who came into the game as a teenager and stayed until he was in his 40s. In between, Rusty Staub put up a solid career that was primarily spent on expansion or rebuilding teams.

      Originally signed by the Colt .45s at age 17, he made his major league debut as a 19-year old rookie and became only the second player in the modern era to play in more than 150 games as a teenager.

      Though he hit only .224 splitting time between first base and rightfield, Staub did start building a foundation that would turn him into an All-Star by 1967 when he finished fifth in the league with a .333 batting average.

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