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Sports Then and Now



Best and Worst Of Super Bowl XLIV Commercials 5

Posted on February 09, 2010 by Don Spieles
Brett Favre has lost a lot of fans in recent years, but his self-depricating commercials may bring some back.

Brett Favre has lost a lot of fans in recent years, but his self-depricating commercials may bring some back.

The Saints have prevailed over the Colts in Super Bowl XLIV in a game that many will remember for years to come.  The reason why my wife agreed to watch the game at all had nothing to do with Drew Brees’s MVP performance of Peyton Manning’s attempted comeback.  She watches for the commercials.   At $2.2 million for a 20 second slot, companies seem committed to the big sell if they place an ad in the number one sporting event of the year.  So how do they do?

The Best

10. CBS’s Monday night comedy lineup.
CSI Miami’s Horatio and Cassie overlooking a dead body.  Cause of death?  He laughed himself to death over the Monday lineup, as proven by the ridiculous smile rigored into his face.

9. Bud Light
Hubby’s off to play softball until he sees his wife’s book club is serving Bud Light.  Viola!  Spontaneous intellect in three-quarter-length sleeves!

8. Google
Very inventive spot for Google showing a mystery person’s full life revamp from job search to marriage to crib shopping, all portrayed watching the search terms being typed into the popular site’s main mage.  An inventive and imaginative way to make a TV commercial for a search engine that people would actually watch for a full thirty seconds.

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  • Vintage Athlete of the Month

    • Drew Pearson: Mr. Clutch
      August 7, 2021 | 6:59 pm

      Drew Pearson

      The Sports Then and Now Vintage Athlete of the Month is a former NFL wide receiver know as “Mr. Clutch” for his penchant for making big receptions at crucial moments of the game. After waiting for more than 30 years, he is finally earning his rightful place in the Pro Football Hall of Fame as a member of the 2021 Hall of Fame Class.

      During his decade with the Dallas Cowboys, Drew Pearson had a habit of making the big catch at the right moment to help the Cowboys time and again snatch victory from the jaws of defeat.

      The favorite target of Hall of Fame quarterback Roger Staubach, Pearson was widely recognized as one of the great receivers of his era. Though at the time of his retirement many expected Pearson to easily breeze into the Hall of Fame, his enshrinement was derailed by changes to the game which artificially inflated receiver stats and made the numbers he produced during a time when wide receivers weren’t catching 100 passes a season seem inferior.

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