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Sports Then and Now



Best and Worst Of Super Bowl XLIV Commercials 5

Posted on February 09, 2010 by Don Spieles
Brett Favre has lost a lot of fans in recent years, but his self-depricating commercials may bring some back.

Brett Favre has lost a lot of fans in recent years, but his self-depricating commercials may bring some back.

The Saints have prevailed over the Colts in Super Bowl XLIV in a game that many will remember for years to come.  The reason why my wife agreed to watch the game at all had nothing to do with Drew Brees’s MVP performance of Peyton Manning’s attempted comeback.  She watches for the commercials.   At $2.2 million for a 20 second slot, companies seem committed to the big sell if they place an ad in the number one sporting event of the year.  So how do they do?

The Best

10. CBS’s Monday night comedy lineup.
CSI Miami’s Horatio and Cassie overlooking a dead body.  Cause of death?  He laughed himself to death over the Monday lineup, as proven by the ridiculous smile rigored into his face.

9. Bud Light
Hubby’s off to play softball until he sees his wife’s book club is serving Bud Light.  Viola!  Spontaneous intellect in three-quarter-length sleeves!

8. Google
Very inventive spot for Google showing a mystery person’s full life revamp from job search to marriage to crib shopping, all portrayed watching the search terms being typed into the popular site’s main mage.  An inventive and imaginative way to make a TV commercial for a search engine that people would actually watch for a full thirty seconds.

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