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4 Ways To Create A Winning Sports Blog

Posted on January 13, 2018 by John Harris

sports blog-photoIf you have a passion for sports, blogging is a great way for you to share your knowledge and insight with the world. Whether you want to blog for fun or profit, avid fans all over the world are looking for new sites to get their fix of sporting news and opinions, so there has never been a better time to join the blogosphere. A successful website could generate income or even lead to a career in sports journalism or game analysis; so, to help you get started, here’s how to create a winning sports blog.

Choose a Topic

Before you start writing posts, you need to choose a topic for your blog, such as your favorite sport, team or player. It’s important to identify a niche target audience early on, so try to be as specific as possible instead covering all sports.

For example, if you want to start a blog about American football, you could write about your favorite NFL player or create a website dedicated to their team’s victories. Sticking to a single blog topic means you’re always writing relevant content that your readers are interested in rather than trying to cover all bases.

Find a Blogging Platform

If you’re new to blogging, free software like WordPress is easy to use and requires very little technical know-how. However, there are two ways to set up a website using WordPress: you can visit which is free to use but has a lot of limitations, or you can use which gives you self-hosting and complete ownership over your site. WordPress is a great tool, but it’s not the only platform on the market. There are other free blogging sites too, like Blogger, Wix, and Tumblr, so do your research before you decide which one is right for you.

Personalize Your Site

Once you have set up your blog, it’s time to start working on the layout and customization. Don’t worry – you don’t need to hire a professional designer to make your site look great, but it’s best to keep it simple and avoid cluttering your page with too many images or colors. If you want to make your website stand out, you can pay for a premium theme rather than using one of the free ones provided by your blogging platform. There is also a vast variety of free design software available on the web, like Adobe Spark, which gives you the tools to create photo collage templates, banners, logos and more.

Register Your Domain

If you want people to take you seriously, you need to get your blog set up under its own domain name with premium web hosting. Having your own domain name means, for example, instead of your site’s address being, it will be Having a custom domain name gives your site more credibility and will impact how it appears in search engines.

A domain name costs just a few dollars each month, sometimes even as little as $2 or $3, so it’s only a small investment to make. Just be careful not to use trademarked team names in your domain name, as this could pose a legal issue later down the line.


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