Analysis. History. Perspective.

Sports Then and Now


Archive for the ‘sports marketing’


The NFL Today – One of a Kind 1

Posted on May 24, 2020 by Dean Hybl

In the world of television and entertainment, every show likes to claim that it is unique and different, but the reality in a world where most programming follows successful formulas is that very few are actually unique and different. One program that was definitely unique and different was the CBS NFL Today Pregame football show that hit the airwaves in 1975.

In 1975 CBS reinvented the NFL pregame show with The NFL Today featuring Brent Musburger, Phyllis George and Irv Cross.

Officially, CBS began airing a pre-recorded pregame show called the NFL Today in 1961 and over the next decade and a half the pregame show had a number of iterations and hosts, including Johnny Lujack, Frank Gifford, Pat Summerall and Jack Whitaker. It also featured during 1970 a pair of groundbreaking women as journalist Marjorie Margolies, who would later serve as a member of congress, and actress Carole Howey were brought on-board to provide weekly features.

In 1974 CBS went to a wraparound pre and post game program known as The NFL on CBS that included a live pregame show hosted by Whitaker.

After one year of that formula, CBS went back to the name The NFL Today for their pre-game show in 1975 and ultimately created a formula that would prove to be magical.

Serving as the host for the new NFL Today program was veteran sports anchor and play-by-play announcer Brent Musburger. Musburger was the sports anchor at WBBM-TV in Chicago and also had become a play-by-play announcer for CBS’s NFL coverage in 1973. He would serve as the lead host for the program and anchor of the weekly half hour live broadcast (which actually for several years was three different live broadcasts aired for the different time zones).

Read the rest of this entry →

How Major Sports Have Evolved and Changed In The Age Of Social Media 0

Posted on April 28, 2019 by Daniel Bailey

Sports has evolved in some aspects while completely changing in others as in the early days of the NFL seeing players smoking cigarettes on the sideline was not uncommon. The money that is now generated is immense compared to the past due to TV deals and the expansion of ways to watch the game due to technology. Being able to watch a soccer match across the world used to take some lucky local programming but now it can be accessed by nearly any smartphone with an internet connection. Sports were due to change in one way or another but this will incorporate the social media aspect of how sports has changed for the better…as well as for the worse in the rest of this article.

Players Posting Their Offseason Training Sessions

The secret training regimen being kept from competitors was a common tactic used in the past. Now athletes are friendlier than in the past with players training with rivals on other teams that might have knocked them out of the playoffs. This is due to more opportunities for young elite athletes to play on teams and in camps against other top prospects. In essence many professional athletes grow up together whether they live near each other or see each other a few times a year at large tournaments. Social media helps them stay connected while in the past they would have had to call each other or write letters. There are still those old school players that do not train with rivals as they think they could use they gained knowledge to their advantage during the next professional season. Kobe Bryant noted that he used playing with the Olympic team as a way to pick up tendencies of players that might not be visible on tape.

Read the rest of this entry →

How the Internet has Influenced Sport 0

Posted on February 12, 2019 by Liam Hughes

Internet and sportsPeople have been playing, watching and betting on sports for thousands of years but the past 30 years have seen the world of sport change like never before. It’s not that we’re playing games that differently or that more people are participating, it’s because the internet has revolutionized our whole relationship with them. It has opened up a host of new opportunities, to check results, read informed comment, and to watch sport, and has made the various sports accessible to more people than ever before.

All the details

Keeping up with sporting results used to require turning on the radio or sitting in front of the television at a certain time and waiting through a lot of irrelevant results to hear the ones that mattered to you. Miss them and you had to wait for the next broadcast, phone around your friends or go out in search of more information. Now you can get results online as soon as a game is finished or watch them stream in point by point. There’s a tremendous amount of detail available and it’s up to you to decide whether or not you want insights and opinions to go along with it.

Following sport online also makes it easy to keep track of rankings, fixtures and transfers so that you can stay up to date on every aspect of your passion. Read the rest of this entry →

4 Ways To Create A Winning Sports Blog 8

Posted on January 13, 2018 by John Harris

sports blog-photoIf you have a passion for sports, blogging is a great way for you to share your knowledge and insight with the world. Whether you want to blog for fun or profit, avid fans all over the world are looking for new sites to get their fix of sporting news and opinions, so there has never been a better time to join the blogosphere. A successful website could generate income or even lead to a career in sports journalism or game analysis; so, to help you get started, here’s how to create a winning sports blog.

Choose a Topic

Before you start writing posts, you need to choose a topic for your blog, such as your favorite sport, team or player. It’s important to identify a niche target audience early on, so try to be as specific as possible instead covering all sports.

For example, if you want to start a blog about American football, you could write about your favorite NFL player or create a website dedicated to their team’s victories. Sticking to a single blog topic means you’re always writing relevant content that your readers are interested in rather than trying to cover all bases.

Find a Blogging Platform

If you’re new to blogging, free software like WordPress is easy to use and requires very little technical know-how. However, there are two ways to set up a website using WordPress: you can visit WordPress.com which is free to use but has a lot of limitations, or you can use WordPress.org which gives you self-hosting and complete ownership over your site. WordPress is a great tool, but it’s not the only platform on the market. There are other free blogging sites too, like Blogger, Wix, and Tumblr, so do your research before you decide which one is right for you. Read the rest of this entry →

5 Industry Options for Breaking into a Sports Career 0

Posted on September 30, 2017 by Dixie Somers

sports careersAt some point in life, you’ll likely be forced to admit that your chances of becoming a pro athlete are slim to none. But that doesn’t mean you can’t find a successful career in sports. There are numerous related roles that will allow you to take part in your favorite sport or team and get paid for it. Here are some opportunities to focus on.

1. Social Media Director

Sports teams and organizations are aware of the potential for engaging and expanding their social media following, and like many businesses are increasingly looking for someone to represent them. If you have social media experience, writing, and digital marketing skills, the team you’re passionate about may need you.

2. Announcer

While the TV jobs usually go to established professionals and former athletes, sporting events at all levels usually require both on-site and radio announcers for broadcasting. You may be able to find a starting position as a high school announcer fairly easily. Moving up will typically require years of experience, training at broadcasting, and extensive knowledge of the game, along with a clear speaking voice and some authentic enthusiasm.

3. Sales Coordinator

All teams, even local high school teams, have an interest in earning extra money from merchandising or advertisers. You’ll work closely with team management, owners, and often the players themselves. You’re helping the team to improve and prosper in an important way. Typically, all it takes is an undergraduate degree in sales or marketing, some knowledge of sports management, and good people skills. Read the rest of this entry →

How To Make Money From Your Sporting Obsession 8

Posted on August 14, 2017 by John Harris

Sport Hockey Fan Team Ice HockeyNot many of us have the good fortune to play sports for a living. If we did, we would soon be on the way to making a fortune. However, while we may need to be content with the meager salary we get from our ‘normal’ jobs, there are still ways to make money from our sporting obsession.

Here are a few (sporting) tips to get you going, and you won’t need to break any sweat in the process.

Sports betting

An easy, though risky way to make money from sports, is to take part in sports betting. From horse racing to EPL betting, signing up to a site like Unibet and spending a little bit of money on the bet can net you a sizeable return if your luck is in. Of course, you can just as easily lose money, and for many people, betting can lead to a gambling addiction. However, if you limit yourself each month, you may just score your bank balance a winning goal.

Sell sporting memorabilia

You have probably amassed quite a bit of memorabilia yourself over the years, and amongst the tat, you have no doubt built up, there may be something that is worth a lot of money. Of course, true sports obsessives will buy anything associated with their favorite team or sport, so you may be able to sell anything in your collection. Letting go of it, of course, is another matter, but if you want to make money, this is a viable way to do it. Take a look at sites such as Amazon and eBay and price up your items.

If you know your stuff about your chosen sport, you may even find something of value online or at a car boot sale, giving you the means to sell it for a profit. Be aware that there are a lot of forgeries out there, however, so be wary of sellers looking to flog signed items, for example. Read the rest of this entry →

  • Vintage Athlete of the Month

    • Rocky Colavito: Super Slugger
      March 30, 2020 | 7:24 pm
      Rocky Colavito

      The Sports Then and Now Vintage Athlete of the Month was just the fifth player in Major League Baseball history to have 11 straight seasons with 20 or more home runs, yet could not sustain that greatness long enough to earn a spot in the Baseball Hall of Fame.

      In some sense, the legend of Rocco “Rocky” Colavito Jr. began long before he ever started pounding home runs at the major league level.

      Born and raised as a New York Yankees fan in The Bronx, Colavito was playing semipro baseball before he was a teenager and dropped out of high school at 16 after his sophomore year to pursue a professional career. The major league rule at the time said a player could not sign with a pro team until his high school class graduated, but after sitting out for one year, Colavito was allowed to sign at age 17.

      Read more »

    • RSSArchive for Vintage Athlete of the Month »
  • Follow Us Online

  • Check out the best free bets at freebets4all. Learn how to convert online bookmakers free bets into guaranteed cash using the matched betting technique.

  • Current Poll

    How Will the Tampa Bay Buccaneers Do in 2020?

    View Results

    Loading ... Loading ...
  • Post Categories



↑ Top