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Sports Then and Now



How Fashion Has Taken Over the NBA 1

Posted on February 04, 2019 by Scott Huntington

Perhaps no sport is more associated with fashion than the NBA. The competition among players to dress the best is fierce, and it’s become a big part of the news cycle surrounding the league.

Players receive a lot of chances to flaunt their fashion choices. The most notable is the pre-game walk through the tunnel. Traveling to and from games, press conferences and other events provide opportunities as well.

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Over the last few decades though, the story of the NBA and fashion has moved beyond just pre-game and press conference outfits. Players such as Russell Westbrook and James Harden make regular appearances at world-famous fashion shows and on the covers of style magazines. Many players also have their own fashion lines and brand collaborations. Westbrook even wrote a book, titled Style Drivers, about his relationship with fashion.

In 2017, the NBA officially recognized the importance of fashion for the league by introducing the NBA Style Award, which the league gave out alongside awards for most valuable player and rookie of the year. Westbrook took home first place, followed by Cleveland’s Iman Shumpert and Chicago’s Dwyane Wade. Read the rest of this entry →

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