Analysis. History. Perspective.

Sports Then and Now



Online Gambling as a Great Sponsorship Opportunity 5

Posted on March 24, 2017 by Rik Snuiverink

Make no mistake about it … online gambling and bingo have become huge business. Billions of dollars in revenue is now being generated online, and it’s not just with basic apps that rely on advertising; it’s in direct wagers and betting from players. There’s a massive market for companies and merchants to tap into, as long as you hit the right market.

NASCAR-1

Knowing the Market

Anyone worth their weight understands how important it is to know the market. A football league isn’t going to be targeting a general audience who has no interest in this or other sports.

The online gambling world is massive and it draws in a wide range of people from all walks of life and from around the world and that can make it seem as though marketing to such a wide audience would be difficult, but think about this: they love games, they love competition, and they’re a captive audience. What’s not to love about that?

Sponsorship Deals

When you have a sports league, like football (soccer to those fans across the pond), you drive business by sponsorship deals. When you have the name of your league, team, or even a favorite player front and centre, it gets people thinking about that sporting event.

Nothing really goes together better than sports and online gaming and bingo. That’s because many of the people who love these online games also have a thrill for either watching and cheering on a favorite team or placing some well thought out wagers on an upcoming game.

Sky Bingo is one of those online gaming sites that draws in thousands of fans every day. These men and women are riveted to their computer screen, tablet, or even their smartphones while engaged in some heated bingo. They wait almost impatiently for the next number to be called, checking their cards, and waiting for that precious word ‘bingo’ to be highlighted on the screen.

But a person isn’t going to just be staring at the numbers … they’re going to be looking around that screen and that’s where these sponsorship/advertising opportunities are so powerful. Read the rest of this entry →

Understanding Point Spreads In Sport Betting 0

Posted on March 19, 2017 by Christina Sommers

betting-3Sports betting is an art to predict the outcome of a game or competition.  It seems to be as simple as winning the bet by intuition; however, it is not always clear for everyone how the winning amounts and odds are spread.  To make an efficient bet, one has to be aware of the current sports events and have good analyzing skills. The understanding of odds and chances is also necessary. The knowledge of basic math will be helpful there as well.

Types of bets

Different bookmakers offer various types of wagers. Here are the most common ones:

  • Spread betting
  • Fixed odds betting
  • Live betting
  • Pari-mutuel betting

Spread betting is not a simple win-or-lose wager. This type of bet depends on the accuracy of the prediction. In the recent the spread betting has become more popular in the UK than ever before, reaching almost one million of sports bet gamblers. This type of wager is applied not only to sports but also to financial betting, regulated by Financial Conduct Authority.  In Spread betting, the bookmaker suggests the point to be spread for the result of a match. It works as follows:  for example, the suggested point is 3. The gambler will wager on team A:

If the score is A-7, B-9, 7+3 = 10, which is more that B’s result. This means that the gambler wins.

If the score is A-7, B-15, the gambler loses, as B’s result exceeds the sum of A’s outcome and the spread (7+3 = 10)

Fixed-odds-betting is still favourite wager for many gamblers, in particular beginners. It has simple rules and is based on the simple win-lose prediction. Live betting may be an exciting process, as the odds change during the match or race, fitting to the current result. Pari-mutuel betting is similar to pull in the lottery: a group of gamblers unite and settle different wagers. After the win, the amounts will be distributed proportionally to the wagers and the winning gambler is paid from the common pull. Read the rest of this entry →

Sports Betting History Examined- Now and Then 0

Posted on March 07, 2017 by Beth Casey

gladiators-1The Early History of Sports Betting

Sports betting is thought to be a very old practice: the first evidence of its existence is over 2 000 years old. The first nation to be believed to indulge in this pastime were the Greeks, famous for their love of sporting activities, who used to place bets on a variety of athletic events.

The Romans then went on to usurp this Grecian habit, taking it further by rendering it a more commercial activity. They even assigned it a legal status, and bet on events like the Gladiator games. Even when this event ceased to be practiced, the gambling aspect of it survived, and went on to thrive in the various kingdoms the Romans established.

The Medieval Wagering Practices

In medieval times, some leaders frowned upon the practice of betting, and attempts were made to make laws forbidding it. This, however, only resulted in sports betting going underground, where it persisted, and underwent major evolutionary steps as new athletic activities were introduced.

Sporting Betting in England and Surrounds

Eventually gambling took off in England, with people there particularly fond of betting on horse racing events. The English took this love of gambling with them when they populated the rest of the planet, particularly the United States of America, and it was incredibly common with the inhabitants of the New World. Legal issues once again plagued the practice, however, a problematic situation that continues for American sports bettors today. Read the rest of this entry →

Beginner’s Guide to Sports Betting 0

Posted on February 15, 2017 by Tore Johannessen

sports-bettingAny sports fan on the planet has been interested at testing their knowledge against the sportsbooks. Regardless whether it’s just a temporary hobby or a more professional pastime, you should be aware of the basics before taking it up. Although there are no specific rules to prevent you from placing an otherwise legitimate bet, some guidelines could help you make the most of it.

Choose Your Sportsbook

The legal regulations may restrict you in terms of land-based betting, but when it comes to online sites, there are numerous legal US gambling sites to choose from. Of course, legislation may vary from one state to the next, which is why you should check the laws from the start.

Although it may seem as if there’s no need for so many sportsbooks, you’ll soon realize that they may differ greatly in terms of regular and special offers.

Learn the Language

The next step towards betting is learning how to do it. As silly as it may seem, you need to be able to read the lines on the sportsbooks. There are a couple of segments, such as the money line and the point spread, all of which are crucial when wagering your money. Read the rest of this entry →

Guide to Sports Betting Online for Americans 1

Posted on February 13, 2017 by Tore Johannessen

sports-gamingThere’s no denying the fact Americans love to bet on sports. For example, there’s plenty of evidence showing that some players on the Chicago White Sox accepted bribes in order to purposely lose the 1919 MLB World Series.

The sports betting industry is now worth multiple billions annually. A lot of money is wagered in Nevada where people can legally bet on sports, but even more money is wagered offshore using online sportsbooks.

We’re not lawyers and won’t discuss the legalities of betting online because they vary by state, but there’s no federal law preventing Americans from betting on the internet and we’ve never heard of individual bettors being prosecuted.

With that being said, it’s illegal to operate an online sportsbook, which is why they’re all located offshore. There are several popular licensing jurisdictions, including Kahnawake (Canada), Curacao, Malta, Antigua and Isle of Man.

The US government also makes it difficult to operate an online bookie by having banks block transactions. This is why it’s difficult to deposit for American bettors, although there are still simple methods available.

For many years now most bettors have been using Western Union or MoneyGram to send and receive money. The one downside is the fees associated with these payment methods, which really cuts into most bettors profit margin. Read the rest of this entry →

When Will Sports Betting Be Legal in New Jersey? 0

Posted on February 11, 2017 by Tore Johannessen

NCAA Tourney Draws Fans To Las Vegas Gambling HouseOn US territory, there is a specific group of states which are allowed to license sports betting, starting off with Nevada – which has the full legal package. Additionally, Montana, Delaware and Oregon also allow sports betting to a certain degree. But when it comes to New Jersey, the matter has reached a status of one of the most controversial legal cases in the country.

Back in 1992, the major professional sports leagues went to Congress trying to lobby for the Professional and Amateur Sports Protection Act, commonly known as PASPA. This act bars all states which haven’t legalized sports betting (at the time, Nevada was the only exception, with the other three states to a limited extent) from doing so. Once the PASPA had been passed, Nevada was left to gloat in its dominance.

However, in 2012, New Jersey could no longer endure the slow failure of Atlantic City’s casinos, demanding legalization of sports betting on its territory. Their primary claim was that the PASPA is against the constitution, but once they filed this to the government officials, federal judges proclaimed it as completely lawful. Read the rest of this entry →

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