Analysis. History. Perspective.

Sports Then and Now



Top Tips for Raising Your Sports Club 0

Posted on April 05, 2018 by Alec Neufeld

shoesNow that spring is in the air; you may be wanting to consider new and exciting ways to attract fresh talent to your sports club. If you live in an area where there are a variety of clubs or organizations for people to join, then it can be tough competing against larger clubs – in particular, if you are just starting out or need to take on a particular demographic for your teams. It’s easy to raise your team headcount if you know how, just as on the field it will take grit, determination, and consistency to ensure that you reach your goals and have a winning season.

Remember, that to attract new talent for your teams you will need to make sure that any marketing campaign efforts that you make remain on the up over time. You cannot expect to get results immediately either, as it may take time for your efforts to be noticed. When it comes to raising your sports club profile, then word of mouth is not enough, you will need to explore merchandising, digital outlets and even print publications to make sure that you can continue to grow and expand your club.

Create your own merchandise

You don’t have to be on a team to enjoy and want to wear merchandising, in fact, this is a quick and easy way to raise your club profile and make a fashion statement at the same time. If you are looking to create your team merchandising from scratch, then you will need to consider a range of factors such as your colors and even if you want your beloved club mascot to feature on any jerseys or sweaters that you make. Once you’ve made this all-important decision, then you can start to enjoy yourself and have some fun with your merchandising. You could ask your supporters what kind of merchandise that they would buy, or maybe get them to provide feedback about the kind of merchandise that they already own but feel would be both successful and practical. From investing in foam hands to making your own team pins or even water bottles and Frisbees, be sure to consult your team players and any members of your club executive committee before splashing the cash. If you are on a budget, then creating your own pins such as on this website is the ideal way to boost your team profile. Read the rest of this entry →

  • Vintage Athlete of the Month

    • Larry “The Zonk” Csonka
      January 29, 2022 | 4:43 pm
      Larry Csonka

      The Sports Then and Now Vintage Athlete of the Month was the leader of a running attack that was the cornerstone of two Super Bowl Championship teams, including the only undefeated squad in NFL history.

      With his distinctive headgear and a body suited for punishing contact, Larry Csonka looked the part of a fullback and for 11 NFL seasons delivered and took regular punishment on his way to the Hall of Fame.

      Following in the great tradition of Jim Brown, Ernie Davis, Jim Nance and Floyd Little, Csonka earned All-American honors at Syracuse while rushing for 2,934 yards.  He began earning a name for himself as the Most Valuable Player of the East–West Shrine Game, the Hula Bowl, and the College All-Star Game.

      Read more »

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