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Sports Then and Now

Slide Into The Sports Industry By Rebranding Yourself

Posted on January 27, 2018 by John Harris

Finding a new job is probably the most boring, exhausting and daunting things that you could be doing with life after college, but switching careers from a secure job to another industry? That’s a huge challenge! When you’ve been working in a particular career for a long time you could become too comfortable, and while this is great for your business, it’s not going to be good for you if you aren’t entirely interested in what you’re doing. If you wanted to move into a career in sports because you love it so much, and your resume doesn’t have much on it that includes sports involvement beyond cheering on your team, what do you do?


Well, you need to think of your brand. You may well have been running your own company with a good PayPal working capital that keeps your branding and marketing going, but that doesn’t mean you have any idea what it means to brand yourself. A lot of people base their own brand on what they do for a living, but if you’ve never worked in sports before you’re going to need to know how to rebrand yourself to be attractive to recruiters. It’s important to look at your resume for exactly what it is: a way to market yourself. Your resume isn’t your job application, it’s your document that explains exactly who you are and what you can do. If you’re an artist who is looking to move into a creative marketing role in the sports industry, make yourself shine by showing your own logo and design the company you’re hoping to move to a funky new artwork for their logo, too. Those who want to be sports readers could start up a vlog on YouTube reporting the local sports results and giving commentary on games. You could provide your interviewer with a link on your resume and they can watch how confident you are on camera.

The secret to rebranding yourself to a sports role is to align your resume to what you are already good at. If you’re good at something, you need to be able to show off your work and confidently talk about it in an interview. Your experience that you’ve had running a company could show your tenacity for management, making you an excellent coaching candidate. There is something in everything that you have done and relaying your experience in the sports industry can be very easy. You have to be able to write your resume to reflect your wish to switch careers and you have to show passion about sports to potential employers. Sometimes, it’s passion that can get you where you want to be in the industry rather than experience and if you can play on this with your recruiter, you can get where you want to be.

Sports is an industry in demand, and you could be a part of that as long as you know how to brand yourself in the right way. Take that interview and hit it in the back of the net!

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